2017 Another Good Year for New and Self-Published Authors

By Posted in - General News on January 6th, 2017 0 Comments

Is writing a book on your bucket list for 2017?  That may not be too far-fetched for the 80 percent of Americans who feel there is a book to be written somewhere inside of them. 2016 saw the best year for Indie authors since 2010 and it looks like 2017 will be another one.

The eBook market and other self-publishing trends have enabled budding authors to get their names in print more easily as independent authors (“Indies”). Self-publishing has increased 446.5 percent since 2010.  That increased competition may be daunting for the next JK Rowling, however a recent Indie Survey Report says authorship is still ripe for the picking.

“The data suggests that, with market knowledge and strategic planning and publishing and marketing, 2017 will most likely be another great year for all categories of authors and that this is still a good time to enter the market,” according to the report prepared for New York Times bestselling author (and Indie) Marie Force.

What is holding back new authors? Rejection is a major issue. More than ninety percent of authors will never see their tomes accepted by traditional publishers.  That did not stop several authors such as John Grisham (A Time to Kill), E.L. James (Fifty Shades of Grey) and even Beatrix Potter (The Tales of Peter Rabbit) from initially self-publishing their works.

The choice to go Indie has its benefits.  Indies enjoy greater control over their work and a greater percentage of royalties compared to those from traditional publishers. This can be lucrative even in niche markets, many which still remain untapped.  Mark Dawson reportedly earns $450,000 a year from his crime thrillers on Amazon.

Sound easy?

It is one thing to write a book, quite another to get others talk about it, read it and love it.

Even traditional large publishers sometime fail at this.

According to the Marie Force study, the top frustration among Indie authors was an unlevel playing field and a lack of respect for their creations. They also cited the inability to garner attention to their work, lack of time to market or write, a learning curve as a new author and lack of market knowledge and resources.

Despite these drawbacks, 52 percent of these authors now report penning their creations as their full time job while another 26 percent supplement family income with their works. Most reported 2016 being their best revenue year yet, a number that has steadily increased from 2010.

Seventy-three percent of Americans read at least one book every year. What are you waiting for?

Dana Lynn is President of Captive Ink Media

She can be reached at Dana@CaptiveInkMedia.com

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